Privacy Policy for Bakes with Benefits Ltd
Last updated: 24/09/2025
1. Introduction
Bakes with Benefits Ltd (“we”, “us”, “our”) is a company registered in England and Wales (Company No. 16665398), with a registered address at 3 Sorrel Close, Lichfield, England, WS13 8JF. We are the data controller of your personal information.
We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This privacy policy explains how we collect, use, share and protect your personal information when you use our website and services, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. The Information We Collect
When you interact with us, we may collect the following types of personal information:
- Identity Data: Name, username or similar identifier
- Contact Data: Billing address, delivery address, email address and telephone numbers
- Transaction Data: Details about payments to and from you and other details of products you have purchased from us
- Technical Data: Internet protocol (IP) address, login data, browser type and version, time zone setting and location
- Profile Data: Your username and password, purchases or orders made by you, your interests and preferences
- Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences
3. How We Collect Your Information
We collect your data in the following ways:
- Directly from you: When you place an order, create an account, sign up for our newsletter or contact us
- Automated technologies: We automatically collect Technical Data as you interact with our website, using cookies, server logs and similar technologies
4. Our Lawful Basis for Processing Your Information
We will only use your personal information when the law allows us to. The lawful bases we rely on include:
- Contract: When processing is necessary to perform a contract with you or to take steps before entering into one
- Legal Obligation: When we are required to comply with a legal obligation, such as keeping financial records
- Legitimate Interests: When processing is necessary for our legitimate interests and your rights do not override those interests (e.g. improving services or preventing fraud)
- Consent: Where you have explicitly consented to processing, such as receiving marketing communications. You can withdraw consent at any time
5. How We Use Your Information
We use your personal data for the following purposes:
- To fulfil and manage your orders: Including payment processing, delivery arrangements and customer service
- To manage your online account: If you create an account, to personalise your experience and track your orders
- To send marketing communications: With your consent, to send newsletters and promotional offers
- To improve our website and services: Using aggregated, anonymous data to analyse user behaviour
- To comply with legal obligations: Such as tax and accounting requirements
6. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyse website traffic and improve our services. Where required by law, we ask for your consent before placing cookies on your device.
For full details, please refer to our Cookie Policy.
7. Who We Share Your Information With
We may share your personal data with trusted third parties, including:
- Payment processors: To securely process payments
- Delivery partners: To deliver your order to the address you provide
- Website and service providers: For hosting, analytics and email marketing services. We ensure all partners are GDPR-compliant
We will never sell or rent your personal data to any third party.
8. International Data Transfers
Some of our service providers may process your personal data outside the UK. In such cases, we ensure appropriate safeguards are in place, such as UK-approved Standard Contractual Clauses, to ensure your data is protected to GDPR standards.
9. Data Retention
We retain your personal data only as long as necessary for the purposes it was collected, including legal, accounting and reporting obligations.
- Orders and financial records: Retained for 6 years plus the current financial year
- Online accounts: Deleted after 3 years of inactivity or upon request
- Marketing data: Retained until you withdraw consent
- Customer correspondence: Retained for up to 2 years after resolution
10. Your Data Protection Rights
You have the following rights under UK data protection law:
- Right to be informed about the collection and use of your data
- Right of access to the personal data we hold about you
- Right to rectification of inaccurate or incomplete data
- Right to erasure of your personal data in certain circumstances
- Right to restrict processing in certain cases
- Right to object to processing in specific situations
- Right to data portability, allowing you to request transfer of your data to another organisation
You are not required to pay a fee to exercise your rights. We will respond within one month of receiving your request.
11. Automated Decision-Making
We do not use automated decision-making or profiling that has legal or similarly significant effects on you.
12. Children’s Privacy
Our website and services are not intended for children under the age of 13. We do not knowingly collect data from children. If we learn we have collected personal data from a child without proper consent, we will delete it promptly.
13. Changes to This Privacy Policy
We may update this privacy policy from time to time. When we do, we will update the “Last updated” date at the top of this page. If the changes are significant, we will notify you by email or through a notice on our website.
14. How to Contact Us
If you have questions about this policy or wish to exercise your data rights, you can contact us using the details below:
Email: info@bakeswithbenefits.co.uk
Address: Bakes with Benefits Ltd, 3 Sorrel Close, Lichfield, WS13 8JF
15. How to Complain
If you have concerns about our use of your personal data, please contact us first. You also have the right to complain to the UK’s data protection regulator:
Information Commissioner’s Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint